Toys “R” Us Announces Nationwide Expansion With Over 100 New Stores for Holiday Season

Champaign Urbana & Springfield Decatur, IL, September 22, 2026 —

Toys “R” Us is set to significantly expand its retail footprint nationwide as it plans to open more than 100 new standalone stores in time for the upcoming holiday season. The expansion marks a renewed push by the well-known toy retailer to reconnect with consumers and offer a curated in-store experience.

The new locations are designed to provide shoppers with a focused selection of popular toys and collectible items. Beyond merchandise, some of the forthcoming stores will feature additional amenities aimed at enhancing the customer visit. These enhancements include dedicated spaces for content creation, a feature that could cater to the growing trend of online creators and influencers. Additionally, some locations are planned to incorporate candy shops and cafes, offering a more immersive and family-friendly environment.

Details regarding specific locations, opening dates for individual stores, or the exact timeline for the rollout of these 100+ new outlets were not immediately provided. The company has stated that the focus will be on popular toys and collectibles, suggesting a strategic approach to inventory management for the holiday rush.

This expansion indicates a strategic move by Toys “R” Us to establish a more direct presence in local markets across the country, following previous operational changes. The inclusion of diverse features like content creation spaces, candy shops, and cafes suggests an effort to adapt to evolving consumer preferences and create destinations rather than just retail points.

Story summarized from the original created by Amanda Alvarado on www.wandtv.com, see more information here.

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